Brenda Leeuwenberg
Brenda is the ultimate multi-purpose team player at Nomad8. She brings extensive skills and experience with coaching, training, strategy development, problem solving and making-shit-happen to any new challenge. A digital strategist with a media and agency background, Brenda has taken time out to be Head of Digital and Innovation at NZ On Air, she then created the National Strategy for Financial Capability for the Retirement Commission, and Digital Strategy for Māori Television. She keeps the Nomad8 machine humming as well.
Where it all began
After getting her PhD in Biochemistry Brenda dropped her promising science career like a hot potato when the internet made its public appearance in the late 90s. Excited by the potential of the internet she was one of NZ’s early digital pioneers, advocating for opportunities for women in technology and establishing networks throughout the creative sector as the industry carved out space for business and the NZ internet scene was created.
She set up her own web agency Spunk, in 1999 and promptly sold it to a more corporate entity who couldn’t cope with the name. This acquisition gave Brenda experience of and insight into the corporate IT world and she realised it wasn’t for her.
Moving to Amsterdam in 2002 she helped grow fledgling internet agency Media Catalyst to become one of the best in the Netherlands, and managed their key accounts including Sony Ericsson global, Speedo and Dunlop as well as led the client services team.
Back in NZ in 2007 she started Nomad8 together with Sandy Mamoli. With Nomad8 Brenda has coached many teams and worked alongside leaders to inject Agile ways of thinking and working into their business. She has also taken time out to follow her passion for the creative sector - as Project Director she set up and led the development of NZ On Screen, and then became the Head of Digital and Innovation at NZ On Air.
Most recently she worked with Te Ara Ahunga Ora - the Retirement Commission to create the National Strategy for Financial Capability which was launched at Parliament in 2021.
What she does
Brenda brings her particular flair for the creative sector and enthusiasm for Agile together. She works with creative agencies to introduce and tailor Agile ways of working to the peculiarities of agency world. She has been both client and vendor in this context and that experience is hugely valuable.
Brenda has extensive leadership experience at agency, government and business levels. She enjoys working with leaders and managers - helping to strip away the mental clutter that stifles innovation and efficiency, and bringing clarity to their work.
Brenda is especially good if there is a big complex challenge that requires untangling and creating stakeholder networks, bringing people on a project journey, and finding the nuggets needed to succeed.
She also is an excellent trainer and Agile coach.
“Agile is Dead” seems to be the phrase of the day. Not really what you want to be hearing when Agile consulting is your bread and butter and you are fairly passionate about everything it encompasses - and know that fundamentally this sentiment is not founded on any logical reality. So I set out to e...