After getting her PhD in Biochemistry Brenda dropped her promising science career like a hot potato when the internet made its public appearance in the late 90s. Excited by the potential of the internet she was one of NZ’s early digital pioneers, advocating for opportunities for women in technology and establishing networks throughout the creative sector as the industry carved out space for business and the NZ internet scene was created.
She set up her own web agency Spunk, in 1999 and promptly sold it to a more corporate entity who couldn’t cope with the name. This acquisition gave Brenda experience of and insight into the corporate IT world and she realised it wasn’t for her.
Moving to Amsterdam in 2002 she helped grow fledgling internet agency Media Catalyst to become one of the best in the Netherlands, and managed their key accounts including Sony Ericsson global, Speedo and Dunlop as well as led the client services team.
Back in NZ in 2007 she started Nomad8 together with Sandy Mamoli. With Nomad8 Brenda has coached many teams and worked alongside leaders to inject Agile ways of thinking and working into their business. She has also taken time out to follow her passion for the creative sector - as Project Director she set up and led the development of NZ On Screen, and then became the Head of Digital and Innovation at NZ On Air.
Most recently she worked with Te Ara Ahunga Ora - the Retirement Commission to create the National Strategy for Financial Capability which was launched at Parliament in 2021.