A digital strategist with a strong agency background, Brenda brings extensive skills and experience to any new challenge. From being Head of Digital and Innovation at NZ On Air, Brenda then created the National Strategy for Financial Capability for the Retirement Commission. She applies some coaching magic to a few select clients and keeps the Nomad8 machine humming as well.
Contact BrendaAfter getting her PhD in Biochemistry Brenda dropped her promising science career like a hot potato when the internet made its public appearance in the late 90s. Excited by the potential of the internet she was one of NZ’s early digital pioneers, advocating for opportunities for women in technology and establishing networks throughout the creative sector as the industry carved out space for business and the NZ internet scene was created.
She set up her own web agency Spunk, in 1999 and promptly sold it to a more corporate entity who couldn’t cope with the name. This acquisition gave Brenda experience of and insight into the corporate IT world and she realised it wasn’t for her.
Moving to Amsterdam in 2002 she helped grow fledgling internet agency Media Catalyst to become one of the best in the Netherlands, and managed their key accounts including Sony Ericsson global, Speedo and Dunlop as well as led the client services team.
Back in NZ in 2007 she started Nomad8 together with Sandy Mamoli. With Nomad8 Brenda has coached many teams and worked alongside leaders to inject Agile ways of thinking and working into their business. She has also taken time out to follow her passion for the creative sector - as Project Director she set up and led the development of NZ On Screen, and then became the Head of Digital and Innovation at NZ On Air.
Most recently she worked with Te Ara Ahunga Ora - the Retirement Commission to create the National Strategy for Financial Capability which was launched at Parliament in 2021.
Brenda brings her particular flair for the creative sector and enthusiasm for Agile together. She works with creative agencies to introduce and tailor Agile ways of working to the peculiarities of agency world. She has been both client and vendor in this context and that experience is hugely valuable.
Brenda has extensive leadership experience at agency, government and business levels. She enjoys working with leaders and managers - helping to strip away the mental clutter that stifles innovation and efficiency, and bringing clarity to their work.
Brenda is especially good if there is a big complex challenge that requires untangling and creating stakeholder networks, bringing people on a project journey, and finding the nuggets needed to succeed.
She also is an excellent trainer and Agile coach.
Mar 09, 2023
One of the highlights of the Nomad8 calendar is always #JAFAC. Where we create and curate the conference we want to attend, and then relish the opportunity to share it with the Agile community. So it was especially exciting to be able to run the conference again after a 3 year break. It felt differe... continue reading
May 21, 2022
Back in the pre-COVID days, when we never imagined the future we now live in, I started to look into workplace culture and how it flowed through an organisation. While much has been written about this from many wiser heads than mine, my perspective was a bit unusual. It was when I sat in the toilet... continue reading
Apr 13, 2020
We’re over the halfway mark of our initial lockdown period and there’s been a dramatic series of pivots going on as people and organisations re-evaluate what’s important, what their business needs to survive, and how to keep people busy and productive. The irony of there really being ‘new ways of w... continue reading
Dec 01, 2019
I’ve been meeting new people lately, work-related. And one of my pet peeves has resurfaced with a vengeance… people who don’t listen. Not just not listening, but basically just waiting for their opportunity to jump into the conversation and talk about their angle on whatever I just raised, as if the... continue reading
Oct 08, 2019
What is JAFAC? Born out of a desire to attend a conference full of speakers we really would like to hear from, the Nomad8 team decided to create the event we craved. JAFAC is a relatively small but carefully crafted conference that brings together ten speakers, 120 people, and creates plenty of (Ope... continue reading
Jun 09, 2019
Sandy Mamoli and I recently attended the Business Agility Vienna Conference, where Sandy presented about Self Selection. (20 min video)... continue reading
Dec 12, 2018
Although it’s been around for a really long time, Agile is still the newcomer on the scene for some organisations. But like the snowball rolling down the hill – it’s been growing larger and gathering momentum for some time – (and picking up all kinds of shit along the way) attracting more attention... continue reading
Jul 03, 2018
It’s the little conference that could, and has. A few years ago the people of Nomad8 decided to create the agile conference that we’d want to go to, as there really wasn’t another option that met our needs. We wanted a conference with diverse speakers, who would spark our imaginations, talk about in... continue reading
Mar 16, 2017
It’s a funny thing, the Agile world. Globally accepted as the right and logical way to do things most of the time, it is still pretty much in the ramping up phase in Aotearoa. Nomad8 started out in 2007 as a group of people who loved Agile and who wanted to share that love with people and organisati... continue reading
Dec 16, 2015
Thank you for being part of our extended whanau, friends and partners this past year! We’ve had a hugely busy and exciting year and we thought we’d jump on the newsletter bandwagon and tell you about a few of the things we’ve been doing. Nomads Emigrate, Immigrate and MigrateIn February we moved our... continue reading
May 22, 2013
Working Agile in the client-vendor context is not always an experience filled with joy and achievement. It can be daunting, frustrating, expensive and unrewarding - as much as it can be productive, useful, involving and successful. Working with Agile with internal teams can be challenging enough, bu... continue reading
Jul 08, 2012
Round 2! All is not lost. Moving right along from the children’s book publishing no-go concept, on which I spent a fair amount of time planning and preparing, startup idea #2 is already out the door and up and running in less than a month. Stemming from an initiative that emerged at Snapper while Sa... continue reading
Jun 24, 2012
My startup idea has been on my mind for at least ten years. However it has only been recently that the congruence of technology and time made it possible for me to try it out. The idea has evolved over the last ten years and I have had many conversations with people about it during that time. No one... continue reading
Mar 24, 2012
The driving force behind why people start startups is likely to vary wildly across different industries and types of business. For many it’s the promise of lucrative return - from sales of product or selling their eventual company. For some it’s the burning desire to fill a perceived gap in the mark... continue reading
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