Product Ownership

Value is discovered, defined and delivered differently in an Agile context. In this ICAgile certified course you’ll experience and learn about Product Ownership as an Agile discipline and craft.

Product Ownership

Dive deep into exploring, assessing and testing ideas. Look into methods for validating assumptions and tools to explore and frame solutions. Learn how to create a product backlog, map user stories and define your releases. Cover ways of prioritising backlog items and delivering value to end users incrementally and continuously.

You’ll learn through hands-on exercises, practical activities, discussion and presentations—and as part of the workshop we’ll help you find ways to apply what you’re learning to your everyday work life.

Ignite your passion for Agile Product Ownership with accomplished trainers who are among the most experienced and well-respected Agile practitioners in NZ.

Course outline

- Product Ownership and the value exchange
- Your ecosystem of users, customers and stakeholders
- User interviews and empathy maps
- Framing the problem with the opportunity canvas
- Testing assumptions and working with experiments
- Product Backlog and prioritisation

Upcoming course: 16/17 and 20/21 Febuary 2023, online, 4x half days

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What people say

Hear from the people who've attended this course.


Thoroughly enjoyed the course! Perfect balance of theory, videos and interactive exercises. Excellent facilitation too!

Customer Experience Owner, ASB


"I am super grateful for this course. It was so open and we got to talk and we got to be presented with options and insights and I've enjoyed the collaborative approach so much.

Product Owner, Xero

Les Mills

"Excellent content - relevant and pitched at the right level!"