What’s in a name?

The first big task of getting started is updating all the various bits of online information that describe who I am and what I do. So far I’ve kept my Facebook and Twitter presence to be fairly personal, so it’s not relevant there. But Linked In is a very important business marketing tool – not just for any relevant contacts to my new business, but also to maintain local and international networks and connections relevant to my recent or future work. Then there are business cards to be printed, blogs to update and an identity to create.

Choked at the first hurdle.

How do I describe myself in two or three words? What’s my title? Project Director – a bit too prescriptive, Internet Entrepreneur – a bit wanky, Digitial Maven – I think I need to be in my 20s for that one … Internet Consultant – the dreaded C word, and yet probably the cleanest descriptor.

Has it really come to this? How can such a seemingly innocuous task can become so huge! I’m obviously not the only one with this problem though.

Next up, naming my startup – now that’ll be a challenge.

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Brenda Leeuwenberg