What do Scrum Masters and Product Owners do?

It can be easy to forget what a Product Owner or Scrum Master actually do. A poster with a role description can come in handy so, based on popular demand, here are the beautifully designed ones we use at Trade Me.


Product Owner role Scrum Master role

ProductOwner_AgilePoster                      SquadMaster_AgilePoster




I hope they’ll look as great in your office as in ours!


Sandy Mamoli
  • Peti

    These are great Sandy, thanks. Do you have any more – for the team or business analyst for example? :-)

    October 28, 2014 at 11:22 am
  • Lisa

    Hey Sandy – beautiful posters indeed :-). Is my memory correct that Squad Masters also carry another role in the team? If so, how do they manage the balance of 2 roles and is the Squad Master role ever shared around the team? We have just introduced a similar role in our teams but somewhat ‘watered down’ so as not to impact their other role too much. I have always felt that sharing a Scrum/Squad Master role in its entirety with another role in a team is a big ask? Interested in your thoughts. Cheers Lisa

    October 28, 2014 at 3:39 pm
      • Lisa

        That is not an unsatisfactory answer at all :)…..especially with your detailed follow up of what ‘it depends’ on. Makes perfect sense and I appreciate the explanation thank you.
        Love your work!

        October 29, 2014 at 2:07 pm
  • Bruce Lawrence

    Hi Sandy
    Love the posters! Simple, but very effective.

    A while back, and in the spirit of one of Jurgen’s mottos – “steal & tweak”, we put together what we called a ‘delegation matrix’ using his delegation poker numbering system combined with aspects of a responsibility matrix. The aim was to help clarify across the team to what level team members could be empowered in different areas of the lifecycle. We were in the early stages of moving to a more agile way of working and this helped to breakdown some of the more ‘territorial’ areas of responsibility.

    We continue to improve but still have more to do. I like the idea of the posters to help further the understanding of agile roles across the rest of the organisation.



    October 31, 2014 at 9:01 am
  • Great work.

    I have found that Product Owners respond well to the follow Product Owner poster: http://williamgill.de/2012/10/01/the-product-owner-the-poster/

    It provides a much broader view of what the Product Owner role entails.


    November 2, 2014 at 7:16 pm
  • Blaine Holt

    A great presentation Sandy, the role of PO is fairly misunderstood in my organisation especially from the business end. We want more of us as there are only 2 to dedicated PO’s to service 8 teams, multiple business units, and intermediated partners. Hard work but I think this would help in the sell for more of us :)

    November 13, 2014 at 12:33 pm
    • Hi Blaine,
      I appreciate your comment – thanks :-)

      Good luck making the case for more POs!

      Sandy :-)

      November 15, 2014 at 1:14 pm
  • Tanya

    Super helpful thanks Sandy! I’ll be printing out the Product Owner poster for my office :)

    November 21, 2014 at 12:33 pm
  • Arnold

    Very nice posters, thanks for that.

    Interesting enough I do not see any mention of the direct value adding of a Squad Master. I firmly believe every team member must first and foremost add value to the product. Squad Master is a Role not a job/function. So eg. you will perform the role of Squad Master in 40% of your time and 60% of your time you are a developer/tester/analist etc etc.

    Also I think it is important that this role should be performed by different teammembers in turns. Else we are just creating a new projectmanager, but only by a different name. Agility is first of all a mindset and should not be defined by systems or roles. Offcourse this depends on the social and political qualities of each individual teammember.

    April 7, 2015 at 9:54 pm
  • read how scrum master role is constitute in enterprise, one example


    July 25, 2015 at 8:23 am
  • Elias

    Hi, Sandy
    Great idea distinguishing the roles with two simple and clean illustrations and I’m actually thinking to put a print with the Product Owner one in our small office. I really like how you outline the PO’s activities, complementing a great article I found earlier (http://www.thinslices.com/13-items-that-a-good-scrum-product-owner-needs-to-plan-in-his-calendar-next-week/).
    Thanks, and I’m looking forward for your new articles :-)

    September 3, 2015 at 12:48 am
  • Sandy,

    Can i print this poster and paste it in my office. This is a very good poster that can help my product owners


    May 16, 2016 at 4:08 am

Post a Comment